Maximum Impact

Client (Advertiser): Harvey Nichols Dubai
Brand: Department Store
Title: Maximum Impact
Agency: Y&R Dubai
Production Company: Illusion, Bangkok

How do you approach a studio that’s just picked up a Grand Prix at Cannes? Luckily, when we called Illusion in August of 2012 for a Harvey Nichols ad, they sounded surprisingly passionate and hungry for more. It was a great collaboration of ideas and crafting. Illusion’s tagline says, “Craft is our blood”, and they seem to prove themselves right with every project they do.

And with respect to ‘Maximum Impact’, it eventually reached a level that satisfied not only us, but also the juries at all the major advertising festivals. I hope to see a lot more great work coming out of Illusion. With each of their work causing maximum impact across the world.
Kalpesh Patankar  - Creative Director

Kalpesh Patankar - Creative Director



Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Kalpesh Patankar
Art Director: Kalpesh Patankar
Copywriter: Shahir Zag
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok



One Eyeland 2012
Gold CGI Artist

Cannes Lions 2013
Bronze Press Craft Illustration
Bronze Press Craft Art Direction

New York Festivals 2013
Silver Illustration
Finalist Print

Epica Awards 2013
Bronze Press

Andy Awards 2013
Gold Newspaper Illustration
Silver Magazine Illustration

London International Awards 2013
Gold Print Use of Illustration
Silver Poster Use of Illustration
Bronze Poster Art Direction
Bronze Print Art Direction
Finalist Print

Dubai Lynx 2013
Bronze Illustration
Finalist Art Direction
Finalist Print

Adfest 2013
Gold CGI
Finalist Press