“How do you approach a studio that’s just picked up a Grand Prix at Cannes? Luckily, when we called Illusion in August of 2012 for a Harvey Nichols ad, they sounded surprisingly passionate and hungry for more. It was a great collaboration of ideas and crafting. Illusion’s tagline says, “Craft is our blood”, and they seem to prove themselves right with every project they do.

And with respect to ‘Maximum Impact’, it eventually reached a level that satisfied not only us, but also the juries at all the major advertising festivals. I hope to see a lot more great work coming out of Illusion. With each of their work causing maximum impact across the world.
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