Fries that want to win, dip Heinz

Another clever chapter from Heaven & Hell for the World Cup 2026 without any football in it!

"Fries that want to win, dip Heinz."

In this campaign, fries become athletes, Heinz ketchup becomes the ball and a few carefully crafted curves, splashes, and motion trails turn everyday ingredients into moments of sporting action.

Our focus was making every fry look perfectly crisp and every dollop of Heinz ketchup rich, glossy and irresistibly appetizing, balancing playful storytelling with mouthwatering food appeal.

A huge thank you to Heinz and Heaven & Hell for trusting us once again to craft this campaign.

Client: Heinz
Agency: Heaven & Hell

Head Above Water

What started as a powerful story has become one of our most awarded project this year.

Head Above Water, created with Working for Women and The Bloc, has earned recognition from Manny Awards, Clio Health, D&AD and ADC Awards, bringing attention to the hidden struggles of women facing financial insecurity.

We've now uploaded the full animation to our website.

Watch the complete film and see the craft, storytelling and emotion that made this project resonate with audiences and juries around the world.

View the full animation:

https://www.illusion.co.th/new-page-2

Coughing like a dog

“Coughing like a dog” or “tos de perro” in Spanish, is a widely used idiom in Latin American countries to describe a harsh, frequent cough. For Liomont Pharmaceuticals in Mexico, we helped transform the widely used idiom into a memorable visual campaign for Mucovibrol. By combining human expressions with canine forms, the campaign turned a familiar phrase into a striking depiction of the condition the treatment is designed to address.

Client: Liomont
Agency: The Bloc

Wood Pencil at D&AD

Head Above Water is officially on a winning streak!

We’re incredibly proud to share that the campaign has now also received a Wood Pencil at D&AD for Sound Design & Use of Music / Existing Music.

Huge congratulations once again to Working for Women and The Bloc on this continued recognition and to everyone involved in bringing this powerful piece to life!