Chop-Chop 2.0 Campaign

Client (Advertiser): Ammeloo
Brand: Ammeloo Chef's Edition Knife Series
Campaign name: Chop-Chop 2.0 Campaign
Title: Chop-Chop 2.0: Beef, Chop-Chop 2.0: Pork, Chop-Chop 2.0: Mutto
Agency: Amber China Shanghai
Production Company: Illusion, Bangkok

CREDITS         

Chief Creative Officer: Tan Chee Keong, Amber Liu
Creative Director: Ben Guo, Kidd Zhang, Willow Yang, Choo Chee Wee
Art Director: CS Chong, Cone Gong
Copywriter: Cherry Wang, Elissa Azizi
Agency Producer: Ella Cao, Joy Wang
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok

AWARDS

AD STARS 2018
Grand Prix Print

Cannes Lions 2018
Bronze Craft Print Illustration
3 Finalist Print & Publishing

D&AD 2018
Wood Pencil Press Advertising Campaigns

The One Show 2018
Merit Print & Outdoor

Clio Awards 2018
Gold Print Campaign
Silver Print & Out of Home Technique - Other Campaign

London International Awards 2018
Bronze Print - Use of Illustration
Bronze Print - Art Direction
Bronze Poster - Art Direction
Bronze Poster - Use of Illustration
Finalist Print - Art Direction

Spikes Asia 2018
Bronze Print & Publishing
Bronze Print & Outdoor Craft - Art Direction
Bronze Print & Outdoor Craft - Illustration

AWARD 2018
Silver Digital Enhancement and Manipulation Campaign
Bronze Print Campaign
Bronze Poster and Outdoor

Adfest 2018
Gold CGI
Silver Best Use of CGI

Longxi Awards 2018
Gold Craft - CGI
Gold Craft - Art Direction
Gold Press - Durables Consumer Goods
Silver Craft - Illustration
Silver Outdoor - Poster
Bronze Outdoor - Billboard

LIA Chinese Awards 2018
Gold Print - Art Direction
Finalist Print - Illustration Campaign
2 Finalist Print - Art Direction
3 Finalist Poster - Art Direction
3 Finalist Poster

Lürzer’s Grand Slam 2019
Bronze Photography - Advertising Digital Art