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International award winning CGI studio based in Bangkok

Founded in 2001, Illusion is an award winning CGI studio based in Bangkok, Thailand established by Surachai Puthikulangkura Starting out as a photo retouching company, Illusion is the extensive and highest skill in post-production (creative retouching, image manipulation) for print production. 

Further to the forefront of photo-realistic illustration, Illusion became master of all print expertise with the best integrated skills and evolved into a CGI Studio (Computer Generated Imagery) in 2010. With 35 members in the team, our highly professional CGI artists and retouchers craft with passion and produce the finest quality works with delicate detail. Equipped with knowledge and experience in still photography, retouching and illustration, combined with advanced CGI skills that emphasize on the creative designs and conceptual ideas, we strive for the best results. The highest quality of visuals and the satisfaction of our clients are always top priority. With the heart and soul that our team dedicates to every detail in each piece, it forms the company motto, “Make a Masterpiece”.

Surachai Puthikulangkura - Founder & CEO Illusion CGI Studio

Surachai Puthikulangkura - Founder & CEO Illusion CGI Studio


Since 2001 to present, our total achievements from world class advertising festivals add up to 2,351 awards altogether, including 32 Grand Prix awards and being named "Production Company of the Year" from Clio Awards 2015, Adfest 2013, 2014, 2016, “Regional Production Company of the Year for Asia” from London International Awards 2018 and Production House of the Year from B.A.D Awards 2018. Illusion became well-known worldwide, winning Asia’s first ever Cannes Grand Prix with “Heaven and Hell”, which was collaborated with JWT Shanghai in 2011. In 2012 to 2013, Illusion claimed Gold Illustration at Cannes Lions two years in a row with “Civilization - Egypt and Rome” for Maxam tooth paste, a collaboration with JWT Shanghai and “Clingy animals”, for Sunlight dish-washing detergent, a collaboration with Lowe Thailand. 

Illusion has traveled a great path of success by winning 32 Grand Prix from international festivals such as Cannes Lions, London International, Spikes Asia, Dubai Lynx, Adfest and AD Stars including 3 Yellow Pencils from D&AD, numerous Gold from Cannes Lions, The One Show, Clio Awards, Art Directors Club, Andy Awards, AWARD, Epica Awards, Eurobest, New York Festival, The Cup Awards, EL Ojo, Best Swiss Poster of the Year, Singapore’s Grand Prix the Creative Circle Awards, Thailand’s Best of Show Adman Awards and Best of the Best B.A.D Awards.

Illusion has gained trustworthiness from 19 famous domestic and 29 international agencies in USA, France, England, Germany, Switzerland, Spain, Russia, China, Taiwan, Hong Kong, Malaysia, Singapore, Indonesia, India, Dubai-UAE, Panama, Brazil and Australia such as Ogilvy and Mather, BBDO, DDB, Leo Burnett, Y&R, Dentsu, Hakuhodo, McCann, Publicis, TBWA, JWT, MullenLowe, Droga 5, etc. 

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Illusion Interview List

Portfolio from a day online, Thailand
These brilliant Lego posters show just what children's imaginations are capable of in Digital Arts, UK
Role Model No.10 at ChangChui Bangkok, Thailand
The Cloud X Designer of The Year, Thailand
Yesterday with a view in a day online, Thailand
WHO’S WHO in Lürzer's Archive, Worldwide
‘The Real Illusionist’ by Campaign Brief Asia