Clingy Animals
Client (Advertiser): Unilever
Brand: Sunlight / Dishwasher Detergents
Campaign name: Clingy animals
Title: Pig, Lamb, Cow
Agency: Lowe Bangkok, Thailand
Production Company: Illusion, Bangkok
ARCHIVE COVER
“It’s painless to work with Illusion. My experience with them is like fish in the water. Once lllusion accepted our job, we knew it was going to win. The Sunlight Cliengy Animal campaign was done with almost no executional direction from agency. We only told them what we were looking for in the end result. When we saw the first draft, it was perfect. So much so that in order to play the role of an agency, we only asked them to add a bit of dirt on the pig.”
Eric Yeo - Chief Creative Officer
CREDITS
Chief Creative Officer: Eric Yeo, Dominic Stallard
Creative Director: Ricardo Turcios, Ruchi Sharma
Art Director: Katrina Encanto
Copywriter: Ej Galang, Sarah Ko, Gabriele Espaldon
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
AWARDS
Cannes Lion 2013
Gold Press
Gold Press Craft Illustration
Bronze Outdoor
Finalist Press Craft Art Direction
LIA Awards 2013
Silver Poster Use of Illustration
Silver Print Use of Illustration
Bronze Print
Bronze Poster
Epic Awards 2013
Gold Press
Silver Outdoor Illustration
Silver Press
Spike Asia 2013
Gold Print
Gold Outdoor
Gold Illustration
Silver Art Direction
Ad Stars 2013
Grand Prix Print
Adman Awards 2013
2 Gold Out of Home
2 Gold Print
Cristal Festival 2013
Gold Press
Gold Illustration
Silver Outdoor
One Eyeland 2013
Silver Professional CGI Artist
B.A.D Awards 2013
Grand Prix Press
Gold Poster
2 Gold Press
2 Gold Outdoor
2 Gold Best Art Direction
3 Gold Best of CGI
Silver Press
Silver Outdoor
Silver Best Art Direction
D&AD 2014
Graphite Pencil Press Advertising
2 Wood Pencil Illustration for Advertising
Wood Pencil Outdoor Advertising
3 Wood Pencil Press Advertising
Clio Awards 2014
Finalist Illustration
Adfest 2014
Grande Press
Gold Outdoor
Gold CGI
Gold Art Direction
Gold Best Use Of Retouching / Image Manipulation
The One Show 2015
3 Finalist Print & Outdoor
process
