Sensitive Toothpaste

Client (Advertiser): Unilever
Brand: Sensitive Toothpaste
Title: Missile, Gauntlet, Arrows
Agency: Lowe Singapore
Production Company: Illusion, Bangkok

It was indeed a privilege to work with Illusion. From the start of the project, Illusion understood our idea completely. Their great grasp of ideas enabled them to apply their craft with great precision. Bringing this campaign to life in a way no one else possibly could. The process of CGI creation can be really complicated and tedious.

However, such complications were simply non-existent with Illusion. They had proper planning and timelines for each stage of the process. They were professional and patient with the number of rounds of development and, subsequently, changes. What is more important is that they were able to add their thoughts to further improve the creation.

At each and every stage, we were pleasantly surprised to see how the work had developed. Illusion’s eyes for details is amazing. Their understanding and application of lighting and textures is painstakingly nuanced, and the results for each visual was simply stunning. This is what makes them different, effectively setting themselves apart from other CGI production houses. To me winning multiple awards for this campaign.
 
               Ang Sheng Jin  - Creative Director

             Ang Sheng Jin - Creative Director

 

CREDITS

Executive Creative Director: Dominic Stallard
Creative Director: Joseph Cheong, Ang Sheng Jin
Art Director: Ang Sheng Jin, Alex Tan
Copywriter: Joseph Cheong
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok

 

AWARDS

Cannes Lions 2013
Bronze Outdoor
Finalist Press
2 Finalist Design
2 Finalist Health

Spikes Asia 2013
Bronze Illustration
Finalist Outdoor
Finalist Print

Gong Creative Circle Awards 2013
Grand Prix Print
2 Gold Print
Gold Illustration
Silver Print
Silver Design Craft Illustration
6 Bronze Outdoor & Poster
Bronze Design Posters

Cristal Festival 2013
Silver Press
Silver Illustration

One Eyeland 2013
Silver Professional CGI Artist

The One Show 2014
Silver Art Direction
2 Finalist Outdoor
Finalist Collateral

Adfest 2014
Bronze CGI
Bronze Best Use Of CGI