Authentic Taste

Client (Advertiser): Uni-President
Brand: Soupdaren
Campaign name: Authentic Taste
Title: Authentic Taste : Japanese, Authentic Taste : Korean
Agency: mcgarrybowen Shanghai
Production Company: Illusion, Bangkok


In my opinion, Illusion has its own standards to decide to order from you or not. Therefore, to cooperate with them, money is not essential, but boosting your creativity and polishing your mind are the key.
            Danny Li  - Executive Creative Director

          Danny Li - Executive Creative Director



Chief Creative Officer: Jeffry Gamble
Executive Creative Director: Danny Li
Art Director: Lucky Guo, Bingo Xu, Roc Huang, Adam Yang
Copywriter: Sihan Jin, Yunzhuang Zhou, Evan Zhao
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok



Epica Awards 2017
2 Bronze Food