“The moment P’Chai said “Yes” to take the “Tooth” project, I can see the Cannes Lions smiling to me with a golden gleam.

Every year Illusion will receive tons of invitations from agencies all over the world, every creative desperately want P’Chai in their teams because to Creative, “Made in Illusion” is a shortcut ticket to Cannes. Be picked by Illusion, feels like passing the Cannes Lions qualifier.

It’s our second collaboration. The first is Heaven and Hell, which won us the first Grand Prix for China and tons of other awards. Working with him is such a beyond-the-word experience (or partly because I am a poor Art Director who is not good at expressing by word). I just can’t have enough of it.

Every time receiving his email with a newly updated file feels like wrapping a gift. I was like an exciting kid on the Christmas morning, all my response is a big “WOW”. If you regards your idea as your dearest baby, then he is the guy you can 100% trust and leave your baby to. You give the baby life, he fulfill its soul.

Sometimes you will think of him as a master with a comprehensive big view and sometimes, he just so detail and delicate, like the best miniaturist in the world. He is complex. He is marvel. He is P’Chai, He is Illusion. He is the illusion reality.
”

“这个作品是和Illusion的再度合作，之前合作《天堂与地狱》时就已被他们的执行力深深震撼。所以这次我非常期待。当收到Illusion的初稿时，我们还是再次被他们的执行震撼，我们所有人都张大了嘴巴，在我看来，这是只有在梦里才能出现的画面，Illusion让梦变成了现实。
再分享一个有趣的细节，在系列中的罗马篇里，Illusion偷偷地把自己公司的logo，一个擒狮人，藏入了画面。发现这个秘密还是他们在戛纳现场告诉我们的，我们再度张大了嘴巴。

It’s a cooperation again with Illusion. I was totally shocked by Illusion’s execution in the previous cooperation, the Hell and Heaven, so I was looking forward to this at that time.

When received the first draft from Illusion, I was really impressed by their execution again. All of us were amazed. For me, they were scenes that could only happen in the dream, but Illusion made them come true.

Here’s another funny detail. In the Rome chapter, Illusion placed artfully its company logo, a lion-hunter, into the scene. They told us this secret in Cannes ceremony. We were shocked again. ”