“We first had the chance to work with Illusion on the Sunlight ‘Separate Them’ campaign. Since then, we’ve been looking for opportunities to work with them again.

With the Domestos Holiday campaign, we knew we didn’t want to work with anyone else. With every brief, Illusion becomes an integral part of the creative process, not just by delivering craft that would blow our minds, but also by providing a point of view on how to make the work better.

In our book, they are the best in the world in what they do. This campaign only proves they can bring anything to life, even salmonella. ”