For Winning Tomatoes, It Has To Be HEINZ

For China’s National Games 2025, Heaven & Hell Shanghai developed the concept of 34 tomato characters, each posed using the tomato’s leaflets to mimic human athletes, paired with the line “Every tomato that strives to win is in Heinz.”

Inspired by Heinz’s belief that every premium tomato is like an athlete. Carefully selected, full of quality and striving for excellence. The idea cleverly connects the brand’s core product message to the spirit of the Games.

Illusion is proud to bring this concept to life, adding personality, energy and detail to each tomato.

The campaign launched alongside the Games, appearing across high-traffic media in Guangdong. From high-speed rail stations and subway screens to elevators and on social platforms like Xiaohongshu. The 34 tomato athletes quickly became a fun and shareable symbol of support for the real competitors.

#Heinz #ChinasNationalGames #EveryTomatoStrivesToWin #heavenandhell #Illusion #CGIcraft #Digitalart #Advertising

Care that shows in the details

Singapore Airlines has been in the cargo business for over 70 years. Since the days of the Airspeed Consuls in 1947. Today, Singapore Airlines Cargo continues to move the world with a dedicated freighter fleet and extensive bellyhold capacity across Singapore Airlines and Scoot flights.

Illusion is very proud to support this legacy by creating this visual, celebrating their boldness in embracing a creative idea that’s truly outside the ordinary. Special thanks to eg+ Worldwide Singapore for the inspiring concept and collaboration.

#SingaporeAirlinesCargo #EGplus #Illusion #CGI #Advertising #Craft #digitalart

New York Festivals Health Awards 2025

We’re honored to continue our collaboration with New York Festival Health Awards for the third time! Our partnership reflects a shared commitment to excellence in health and wellness creativity.

With the entry deadline closing on October 31, we can’t wait to see the work that will inspire, challenge and move the industry forward. Wishing all participants the very best!

#IllusionCGI #NYHF2025 #HealthFestival #HealthcareCreativity

Campaign Brief's THE WORK 2025!

We are proud to share that Illusion has received 12 Acceptances at Campaign Brief’s THE WORK 2025.

THE WORK is an annual showcase of the very best advertising across Asia, Australia, and New Zealand. Entries are only accepted if they meet a high creative benchmark, making each acceptance a true recognition of excellence.

A huge thank you to our amazing agency partners and to the clients who trusted us with their campaigns. These projects were a joy to help bring to life and we are grateful for the opportunity to collaborate on such powerful and creative ideas.

Congratulations to everyone involved in these award-winning works.