Another clever chapter from Heaven & Hell for the World Cup 2026 without any football in it!

"Fries that want to win, dip Heinz."

In this campaign, fries become athletes, Heinz ketchup becomes the ball and a few carefully crafted curves, splashes, and motion trails turn everyday ingredients into moments of sporting action.

Our focus was making every fry look perfectly crisp and every dollop of Heinz ketchup rich, glossy and irresistibly appetizing, balancing playful storytelling with mouthwatering food appeal.

A huge thank you to Heinz and Heaven & Hell for trusting us once again to craft this campaign.

Client: Heinz
Agency: Heaven & Hell