“Coughing like a dog” or “tos de perro” in Spanish, is a widely used idiom in Latin American countries to describe a harsh, frequent cough. For Liomont Pharmaceuticals in Mexico, we helped transform the widely used idiom into a memorable visual campaign for Mucovibrol. By combining human expressions with canine forms, the campaign turned a familiar phrase into a striking depiction of the condition the treatment is designed to address.
Client: Liomont
Agency: The Bloc
