A campaign with an unusual request: To set our work on fire!

Zippo, known for its durable lighters, wanted to engage with outdoor enthusiasts. Teaming up with Ogilvy New York and Illusion, we designed an interactive installation called Pyrotechnic Posters. Outdoor influencers received a kit with a Zippo lighter and a letter requesting them to set the posters on fire. The posters, initially black, revealed elaborately illustrated environments when touched with the lighter, thanks to thermochromic ink technology. This campaign intrigued adventure-loving audiences and emphasized Zippo as an essential tool for exploring the outdoors.

Client: Zippo

Campaign: Pyrotechnic Poster

Agency: Ogilvy New York

Fresh new campaign!

Proud to be part of the Road Safety Month campaign in the Philippines! We teamed up with Mitsubishi Motors and BBDO Guerrero Philippines to raise awareness about the health and economic impacts of vehicular accidents.

Introducing Astrid and Samuel, our crash-less senior citizen dummies! Unlike typical crash test dummies, Astrid and Samuel have lived long, happy lives thanks to the safety of Mitsubishi's vehicles.

Client: Mitsubishi Motors

Agency: BBDO Guerrero Philippines

Join the Unplastic India Campaign!

We are very proud announce our partnership with Wunderman Thompson India and Times of India for the Unplastic India campaign! Together, we aim to create a movement that tackles the urgent issue of single-use plastic and its devastating impact on our planet.

Did you know that over 30 million tons of plastic have already found their way into our oceans? This alarming amount of waste not only contaminates our precious water resources but also leads to the tragic loss of over 100,000 marine creatures. It doesn't stop there; plastic pollution on land poses a significant threat to our health and environment. But we can make a difference!

Pledge Now: https://timesofabetterindia.com/unplastic-india

Campaign: Unplastic India

Client: Times of India

Agency: Wunderman Thompson India

New work!

Despite the emphasis on cleanliness in Indonesia, many Indonesians do not yet fully appreciate the importance of a clean, bacteria-free toilet in maintaining a hygienic home.

Illusion partnered up with BioSol and Ogilvy Indonesia creating a stunning CGI campaign to educate Indonesians about the critical role of clean and germ-free toilets in promoting overall home hygiene.

Client: Godrej

Product: BioSol

Agency: Ogilvy Indonesia