ALL RISE for the McCafé NEW BLEND!

After bringing this campaign to life with animation, we are now sharing the static key visuals that celebrate the same craft.

In partnership with W+K Sydney, we captured the realistic beauty of the McCafé New Blend, hot and cold, as it swirls with dense milk and ice.

See process : https://www.illusion.co.th/mccaf-new-blend-static

Client: Macca's Australia
Brand: McCafé
Agency: W+K Sydney

Silver Cannes Lions – Pharma!

We’re incredibly proud to have been part of the No More Hippocrites campaign, which just won a Silver Lion in Pharma – Healthcare Professional Engagement, Integrated at this year’s Cannes Lions International Festival of Creativity!

The work reimagined the Hippocratic Oath, a timeless and vital symbol in medicine, as large-scale installations crafted to look like ancient marble, wood, and parchment. Attendees received impactful messages about how current abortion laws violate this oath—prompting deep reflection and directing viewers to the No More Hippocrites website, a crucial resource for information, advocacy tools, and steps for change.

Explore the campaign: https://www.nomorehippocrites.com

Huge thanks to the amazing team at Wisp and Eversana Intouch and for bringing this important project to life.

See full credits : https://www.illusion.co.th/no-more-hippocrites

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