It Happens Here

Client (Advertiser): 28 Too Many
Brand: FGM
Campaign name: It Happens Her
Title: UK, Sweden, Germany, Italy, Netherlands,Scotland
Agency: Ogilvy & Matter London
Production Company: Illusion, Bangkok

I asked Illusion to help us on ‘28 Too Many’ because of their reputation and ability to make the impossible, possible. 
We had already done a lot of exploration and work but weren’t happy with where we were. It was just missing a level of craft that very few can deliver. 

Surachai and his incredible team at Illusion were really excited by the idea and the challenges it posed. It required we begin again and an amount of work that many would shy away from, but they were as excited about the impact it would do for the cause as we were. 

They were clear to understand what we required and went about meticulously making sure the output was perfect in every way. They also added little touches that set them aside as animators, illustrators and creatives. The smallest details that make the biggest difference in the believably and reality of the pieces. It was the start of a great partnership that has extended to other projects where Illusion continue to deliver unparalleled work
 
               Trevallyn Hall  - Creative Director

             Trevallyn Hall - Creative Director

 

CREDITS

Chief Creative Officer: Gerry Human
Executive Creative Director: Gerry Human
Creative Director: Gerry Human, Trevallyn Hall
Copywriter: Laura Rogers
Photographer: Illusion, Bangkok
Illustrator:  Illusion, Bangkok

 

AWARDS

Cannes Lions 2015
Gold Press
Gold Press Craft Art Direction
Gold Outdoor
Silver Design
Bronze Outdoor Craft Illustration
Finalist Design Craft
Finalist Glass

Clio Awards 2015
Production Company of The Year
Grand Prix Print
Gold Out of Home Poster
Gold Design Posters
6 Silver Print
6 Silver Out of Home Poster

London International  Awards 2015
Gold Design Posters
Gold Print Art Direction Single
Gold Print Art Direction Campaign
Gold Print
Gold Poster
Silver Poster Art Direction Campaign
Finalist Poster Art Direction
Finalist Poster

Eurobest 2015
Gold Print
Silver Outdoor

Kinsale Shark Awards 2015
Silver Print
Silver Outdoor
Bronze Outdoor

The Directory Big Won Ranking 2015
No.1 Top Press Campaigns

D&AD 2016
Graphite Pencil Art Direction
Wood Pencil Digitally Enhanced Illustration For Advertising
Wood Pencil Press Advertising
Wood Pencil Art Direction
Wood Pencil Outdoor Advertising
Wood Pencil Graphic Design
White Pencil Creativity For Good

The One Show 2016
Gold Print & Outdoor
Silver Print & Outdoor
Silver Art Direction
Finalist Design

New York Festivals 2016
Gold Print Art Direction
Silver Print
Silver Outdoor
Undpi Silver Print
Undpi Silver Outdoor

Art Directors Club 2016
Gold Press Advertising
Bronze Art Direction
Bronze Poster / Billboard

Epica Awards 2016
Silver Public Interest

Creative Circle Awards 2016
Gold Art Direction
2 Gold Charity / Public Service

Prague International Advertising Festival 2016
Gold Flash Impact

One Eyeland 2016
Silver Professional CGI Artist